PLAYSTATION PLUS | UNSUBSCRIBE FLOW
PS Plus is a major revenue generator, but our research showed that most Plus members who unsubscribed didn't know what they were getting for their money.
We proposed a new flow with sticky messaging that educated members on lesser-known features while encouraging them to keep using the service.
19.4% increase in members who decided not to unsubscribe.
11.2% increase in members who re-subscribed manually.
